Task

The goal of the Sazka mobile app was for users to be able to check their lottery tickets and monitor winning numbers at their complete leisure. Currently, customers simply place their bets and allow the app to handle the rest. They receive instant push notifications of winning numbers, prize amounts and draw results. If users wish to place their bets in person, they can use the app to locate the closest Sazka betting station.

Solution

Using the application, users are able to check their results by scanning their ticket or manually entering the numbers (which are verified by an implemented algorithm to ensure its accuracy). This allows users to check their numbers even if they are not able to scan their ticket. They can also save their numbers if they wish to see them later, while either online or offline, or reuse their favorites in future bets. In addition, they can set reminders on selected games and announcements for draws which enables them to receive push notifications. The app is equipped with a push server which allows them to send over 100 000 targeted notifications in minutes to accommodate their large number of users without a delay.

“We've worked with the guys from adastra.one (formerly Anywhere Mobile Apps) since 2013, and we've always considered them partners rather than just suppliers. In return, we've enjoyed the same approach from them. Thanks to this relationship, we've managed to develop a successful application that has received really positive feedback. As it became legal to play the lottery online, we had the opportunity to create a new application from the ground up and turn it into a revenue-generating channel. adastra.one took on this rather challenging task with a professional attitude, and consolidated multiple autonomous systems into one coherent entity that has become an indispensable touchpoint for our customers placing bets.”

Aleš Hegenbart, Digital Marketing Specialist, SAZKA

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