Tesco Potraviny
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Task

Loyalty programs are crucial marketing tools, especially when collecting data on consumers’ shopping patterns, which is used to improve communication with different segments as well as with individual customers. It also allows the retailers to provide far more personalised offers to boost customer retention and engagement. Developing mobile apps for their loyalty programs across Europe was therefore a logical and well-thought-out step for Tesco. We are delighted to have had the opportunity to cooperate with Tesco’s Clubcard programs to develop apps for their markets in Ireland, Thailand, Malaysia, Czech Republic, Slovakia, Poland and Hungary.

However, we did not stop there, in line with retail apps' increasing in popularity, we created Tesco shopping apps for all seven countries listed above in addition to Turkey. Continuously, in pursuit of improvement, we also developed two internal applications: InformApp and Sorter, which both focus on checking stock availability and the location of specific products in the Tesco stores.

TESCO CLUBCARD

Tesco Clubcard is one of the largest loyalty programs in Europe, boasting more than 15 million members. The Tesco Clubcard app is available as a stand-alone application or for certain markets as part of the retail app.

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Solution

By developing a secure way to collect data directly from websites without the need of a mobile API, we have helped Tesco conserve time. Our parsing algorithm provides all the features for the website and adjusts to perfectly suite all smart devices. You can easily navigate the entire shopping process, find the best deals, make last-minute changes to your order and choose the delivery time. Using the Clubcard app, customers can collect loyalty points which they can redeem when making their next purchase. Tesco apps can also create targeted push notifications for specific customers based on their individual shopping habits and preferences.

Thanks to Adastra.one, there is a solution that has simplified and streamlined our requirements in the modern fast paces mobile app market. Our customers required a fast, secure and simple solution to use across multiple platforms. Adastra.one, formerly known as Anywhere Mobile Apps, delivered over and above what was required and exceeded all expectations.

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Agency adastra.one (ex Anywhere Mobile Apps) brought us a solution for a mobile application that streamlined our requirements in an ever changing fast paced market. We needed a flexible solution that was fast, secure and simple to use for our customers across multiple platforms. Without exception, they delivered over and beyond.

Andrew Matheson, Service Delivery & Infrastructure Manager at Tesco Ireland

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Tesco Potraviny
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Apps

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