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As a world leader in digital benefits for food and leisure, Sodexo has been seeking to enhance customer satisfaction and service usability through the creation of their mobile application. Sodexo partnered with ADASTRA·ONE to develop a user-friendly personal account management app to provide their clients with easy access to their account information.
In a highly competitive market, Sodexo is aiming to increase user engagement and loyalty through personalized user-experience.
Sodexo has been aiming to create a single platform where clients could easily view their account balance, check transactions and access information about expiring credit and daily limits. Cooperation between Sodexo and ADASTRA·ONE started in 2017 and continues to this very day with ongoing maintenance services, the addition of new features, improved speed and UX design.
ADASTRA·ONE has been developing a user-friendly mobile app for personal account management focused on Sodexo benefit card users. The app provides account balance, transaction and daily limit overviews as well as special features that support customer loyalty. One of the standout features is a location map accepting Sodexo cards, which allows users to easily find nearby restaurants and stores where they can use their card. The app also includes a navigation feature that helps you find locations with just one click.
Additionally, ADASTR·AONE implemented customized push notifications targeted at selected groups or individual users for personalized communication. Marketing communication has also been integrated into the app through the Storyly.io widget, which serves as a marketing tool for visual content similar to Instagram or Facebook stories. This feature allows each user to have customized advertisements or promotions. By providing a more personalized user-experience, Sodexo was able to increase user-engagement and loyalty. The application's innovative features, such as the map and push notification system, helped make the user journey more seamless and enjoyable. Sodexo's commitment to providing a superior user-experience has paid off by setting a new standard for themselves in the market.
Sodexo increased user engagement and loyalty. The application's innovative features, such as the map and push notification system, helped make the user journey more seamless and enjoyable.
The application helped Sodexo stand out in the market and provided them with a competitive edge.
The integration of the currently trending widget Storyly.io increased user-engagement and loyalty. Users appreciate the personalized communication.