Discover the difference ADASTRA.ONE could make to your business.
Submit a project enquiry in just two simple steps and one of our team will get back to you.
Tesco
App development, UX / UI design
An app for one of the largest loyalty programmes in Europe.
Tesco’s clubcard app increased basket values and
conversion, and decreased communication costs.
12
million
Push notifications per year
25
%
Push notification conversion rate
3
x
Increased spend through the app vs website
Loyalty programmes are crucial marketing tools, allowing businesses to gain valuable insights into
people’s shopping patterns, which can then be used to improve communication with different target segments or
even with individual customers. It also allows retailers to provide personalised offers that boost customer
retention and engagement.
And we didn’t stop there. We also developed two internal applications: InformApp and Sorter, which focus on
checking stock availability and specific items’ locations in Tesco’s physical stores.
We developed a secure way to collect data directly from websites without the need for a mobile API. Our parsing
algorithm provides all the features of the website and adjusts perfectly to fit all smart devices. Customers can
find the best deals, make last-minute changes to orders, and shop thousands of products. Tesco apps can also
create targeted push notifications for specific customers based on their individual shopping habits and
preferences
Due to the app’s success, we also created solutions for Tesco’s Clubcard programmes in Ireland, Thailand,
Malaysia, the Czech Republic, Slovakia, Poland, and Hungary.
50% decrease in marketing costs
Sending push notifications is a cost effective, personal way to communicate with
customers, resulting in higher conversion rates.
Increased profits
Tesco’s Clubcard app customers spend five times more than non-Clubcard customers.
Higher conversion rates
We sent over 12m push notifications per year, decreasing marketing costs and
resulting in a 25% conversion rate.
Want to know more about this project? Download our full report here:
"They brought us a solution for a mobile application that streamlined our requirements in an ever-changing
fast-paced market. We needed a flexible solution that was fast, secure and simple to use for our customers across
multiple platforms. Without exception, they delivered over and beyond."
12
million
Push notifications per year
25
%
Push notification conversion rate
3
x
Increased spend through the app vs website
Andrew Matheson
Service Delivery & Manufacture Manager, Tesco Ireland